Core Value: Opportunity Mindset
Our values are the foundation of how we work together—and they truly come to life when we experience them as a team. At robos-labels, our “Opportunity Mindset” stands for courage, optimism, and the ability to recognize and actively shape opportunities. With our planting initiative, we not only made this value visible but also set a strong example of team spirit, sustainability, and modern employer branding. What started as a small idea evolved into a shared activity that connects people—and continues to grow.
Challenge accepted – Opportunity Mindset in action
Recognizing opportunities, taking initiative, and creating something together—that’s what our Opportunity Mindset is all about. In April 2026, this meant rolling up our sleeves during lunch break, grabbing a shovel, and getting started. Together with an experienced gardener, a section of our company premises was redesigned and transformed into a large, perennial lavender bed.
Within just one hour, employees could join flexibly and contribute—a low-threshold format that was very well received. Around 20 colleagues took part and planted a total of 90 lavender plants. Accompanied by pretzels and refreshments, the activity created a positive and engaging atmosphere that everyone enjoyed.
Growing together – sustainable and visible
Beyond the immediate team experience, the initiative also highlights our commitment to sustainability. Topics such as biodiversity, ESG criteria, and sustainable business development are becoming increasingly important—for our customers and partners as well. With the new lavender planting, we are making a small but visible contribution to the environment and biodiversity at our site, while also providing a valuable food source for our company bees.
Our gardening expert shared practical knowledge and useful tips, turning the activity into a long-term project. In the years to come, the plants will grow and flourish—serving as a living symbol of development, collaboration, and future readiness at robos-labels.
Voices from the team
“It was impressive to see how quickly 90 lavender plants can be set when many hands work together.”
Christine Hartmann, Marketing & Communications
“This was a great initiative—our company bees will definitely benefit from it.”
Julia Wulf, HR
“I’m really looking forward to seeing the lavender in full bloom and providing food for our bees.”
Hubert Penzenstadler
A strong signal for culture and employer attractiveness
Initiatives like this highlight what defines robos-labels as an employer: collaboration, initiative, and the willingness to make a difference together. For potential applicants as well as for our customers, it becomes tangible how we live our values in everyday work.
The result is more than just a redesigned area—it is a space that connects, inspires, and makes our Opportunity Mindset visible for the long term.
