May 22nd – May 24th, 2024 in Athens, Greece
The annually hosted European Label Forum (ELF) by FINAT provides a unique opportunity for networking and exchanging knowledge and experiences. Professionals from various management levels come together to discuss and stay informed about the current developments in the label industry.
This year, Simon Reuter, Managing Director at robos-labels, and Dr. Tasmin Reuter (R&D) attended the meeting in Athens, gathering many inspirations and new ideas.
Forum Highlights
The event in Athens this year commenced as usual with the annual Label Award, covering a variety of product categories. Additionally, the following two days focused on key themes including the general business climate, developments in workforce recruitment and sustainability, as well as the current state of AI applications.
What are the new trends in the label industry?
Simon Reuter: It’s notable that the topics have shifted significantly over the last 8 years. Previously, there was much discussion about technological advancements like digital printing or automation. Now, more global issues are taking the spotlight, such as developments within the European Union and their implications for our industry, or the challenge of attracting young talent. The struggle for skilled workers is prevalent not just in Germany; it’s a concern echoed by nearly all colleagues, hence the increasing importance of qualifications for career changers.
Which presentations interested you the most?
Simon Reuter: I was impressed by the presentation from Guy Verhofstadt, former Prime Minister of Belgium. He vividly illustrated the strengths and advantages of the European Union and emphasized their importance for our industry. Another key theme, specific and available AI applications, was also fascinating, as they can be incredibly useful tools to harness the ever-growing data and information flow.
What new knowledge, inspirations did you bring back from FINAT?
Dr. Tasmin Reuter: For me, the talks on AI usage were particularly inspiring. Learning how these new possibilities can tangibly simplify our daily routines, especially as medium-sized companies, is reassuring. Companies our size often struggle with limited human resources compared to industry giants. AI usage can truly be a game-changer. AI will become indispensable across all aspects of life very soon. It’s crucial to shed reservations about this unfamiliar way of working and drive processes in the right direction. Furthermore, FINAT, as an association, does excellent work and provides numerous offerings aimed at preparing label manufacturers to tackle the challenges of the future market. Reaffirming that we are part of a strong community with an open exchange of ideas was also an inspiration I’ll take home.
What new ideas can be directly implemented into the everyday work at robos-labels?
Dr. Tasmin Reuter: While the idea itself isn’t new, day-to-day exchanges with the environment often get overlooked. I believe we should better utilize the offerings provided by our associations – whether it’s VSKE or FINAT – and promote a networked and cooperative approach to work. If everyone works in isolation, the pace of progress is unfortunately slowed, and synergies aren’t realized. Additionally, we should vigorously promote automation and AI usage together with our partners, as I believe this is where the greatest potential lies for us.
Was the exchange with other label manufacturers helpful, and if so, in what regard?
Simon Reuter: Exchange with colleagues and partners in the industry is always beneficial, as it either brings new perspectives or helps to better contextualize certain issues or sometimes even relativize our own challenges. For example, we discussed system integration with actors from neighboring countries and learned more about their approach, revealing that while it’s not easy, it’s also not insurmountable for anyone.
Did you get to enjoy some Greek flair, and if so, how?
Simon Reuter: We visited the Acropolis and the birthplace of the Olympic Games, the Panathinaiko Stadium. Both places were unique and incredibly impressive. Especially the stadium, which can accommodate nearly 70,000 people in a relatively small space and is the only arena in the world entirely made of marble. Additionally, during the congress, there was a communal dinner with a short Greek drama and Greek musicians who got the approximately 450 participants dancing after the first song. So, we experienced a lot of Greek flair and, above all, enjoyed the Greek warmth and hospitality in the short time we were there.
Were there any new or interesting contacts you will follow up with and stay in touch?
Dr. Tasmin Reuter: Events like these are a welcome opportunity to have personal conversations with competitors, suppliers, and partners. Particularly, some participants of the “Industry Panel” were valuable contacts for me, and I’ve become a fan of Katie King.
