So far, there is no specific EU-wide regulation explicitly requiring labels to contain a certain percentage of recycled content. The EU Directive 94/62/EC on packaging and packaging waste primarily focuses on reducing packaging waste and improving recycling rates. It sets general goals and requirements for reduction, reuse, and recycling of packaging but does not currently specify requirements for the composition of labels. However, within the framework of the circular economy and efforts towards more sustainable packaging, there are increasing demands for the use of recycled materials in labeling.

What Does Sustainability Mean?

Sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs. The three dimensions of sustainability—economically efficient, socially equitable, and ecologically viable—should be considered equally. Political decisions in the spirit of sustainability aim to preserve global resources in the long term.

Have Material Manufacturers Changed Their Product Portfolios Accordingly?

Renowned manufacturers of labeling films are working diligently and utilizing all their options to transform their products, such as films, adhesive papers, adhesives, and carrier materials, in favor of sustainability. The material properties concerning performance and durability must be maintained. The improved products need to be retested for performance in both laboratory and practical applications. Robos-labels informs its customers in these cases, allowing them to verify the material properties themselves.

Is There an Increased Demand for Labels with Better Sustainability Values?

More and more companies in the B2B sector are seeking sustainable labeling solutions to reduce their environmental footprints and meet regulatory and market-driven requirements. Important factors include environmental awareness and corporate social responsibility, regulatory requirements, market differentiation, cost efficiency, and supply chain pressure.

How Can the Sustainability of Labels Be Measured?

The sustainability of labels can be measured using various criteria that consider the environmental impacts during production and throughout the product’s lifecycle. Here are some aspects for evaluation:

Material Source: Labels made from recycled materials or sustainably managed resources like FSC-certified paper are considered more environmentally friendly. The use of post-consumer recycled (PCR) materials reduces dependence on new raw materials and conserves natural resources.

Energy Consumption and Emissions: The energy consumption and associated CO2 emissions during the production and transport of labels are important indicators of environmental impact. Companies that use renewable energy sources and implement efficiency measures can minimize their environmental footprint.

Chemical Management: Using environmentally friendly inks and adhesives, as well as reducing or eliminating hazardous substances in label production, is essential for environmentally friendly manufacturing.

Recyclability: Labels that can be easily removed from the products they are attached to or separated during the recycling process improve the overall recyclability of the product. Washable or removable labels are ideal in this regard.

Life Cycle Assessment (LCA): A comprehensive assessment of a product’s environmental impacts over its entire lifecycle can help identify the most sustainable materials and manufacturing processes. LCA considers various factors from raw material extraction to disposal.

Certifications and Standards: Certifications such as ISO 14001, EcoVadis, FSC, or PEFC serve as proof of compliance with high environmental standards.

What Should Label and Marking Purchasers Consider?

When purchasing technical labels, recyclable materials or materials with a high recycled content can be specifically requested. Biobased materials from renewable resources are also possible. Environmentally friendly adhesives without harmful chemicals can be used if necessary.

In the production process, attention can be paid to the energy efficiency of the label manufacturer, reduced water consumption in production, and effective waste management and recycling programs.

Regarding supply chain and logistics, label manufacturers can prefer local suppliers and shippers to reduce transportation efforts and associated emissions. Packaging can also focus on environmental friendliness and effective use.

Certified label manufacturers comply with all relevant environmental and sustainability regulations, such as the EU REACH regulation or the RoHS directive, and have sustainability certifications like recognition from the independent institute “EcoVadis.”

For questions about labels and materials or to request a quote, please contact our experts from the Technical Sales Team.

Customer service

Tel.: +49 (0) 7154 / 8225–90
Fax: +49 (0) 7154 / 8225–22

Customer service

Robos GmbH & Co.KG
Im Moldengraben 47
70806 Kornwestheim
Germany