The new EU Packaging Regulation (PPWR) has the potential to fundamentally transform the packaging industry. With mandatory targets for reducing packaging waste and promoting recycling, it presents new challenges for companies but also offers opportunities for greater sustainability.
In this article, you will learn the key aspects that companies need to know and implement to meet the requirements of the new regulation and remain competitive. The PPWR will also have significant impacts on the labeling industry.
The Objective of the EU Packaging Regulation
“PPWR” stands for Packaging & Packaging Waste Regulation. Its goal is to significantly reduce the negative environmental impacts of packaging in the EU. The regulation aims to reduce resource consumption and packaging waste while promoting a circular economy. Various measures are defined in the new regulation.
Timeline and Implementation of a Sustainable Circular Economy
By 2030, all packaging on the EU market must be recyclable. By 2035, the regulation will be comprehensively reviewed for its effectiveness, and adjustments will be made based on technological advancements and environmental impact assessments. From 2035 onwards, manufacturers must prove that their packaging can be fully recycled.
Increasing Recycling Rates Through Post-Consumer Recycling Material
From 2030, a minimum proportion of post-consumer recycling material (PCR) will be required for all plastic-containing packaging. Increased use of PCR necessitates investments in modern recycling technologies and efficient collection and sorting infrastructures to ensure the availability and quality of recycled material. The PCR quotas require companies to develop more environmentally friendly packaging and improve their recycling practices.
Extended Producer Responsibility (EPR)
Extended Producer Responsibility (EPR) requires manufacturers and distributors to contribute to the costs of collecting, sorting, and recycling their packaging. EPR systems will be environmentally modulated, offering companies incentives through lower fees to promote recyclable packaging and high PCR usage. Until the EU regulation comes into force, companies must comply with the different national EPR systems in Europe to remain legally compliant.
Restrictions on Certain Single-Use Packaging
The planned ban on single-use packaging primarily affects the food, cosmetics, and hospitality industries. The aim of the ban is to reduce packaging waste and promote the transition to more sustainable solutions. This presents a major challenge for companies, as packaging must be switched to recyclable alternatives and new distribution concepts developed.
Transparency and Labeling for Consumers
To enable consumers to make informed decisions, packaging must be clearly labeled as recyclable from 2035 onwards. Improved transparency is intended to raise consumer awareness and encourage more environmentally conscious consumption. Products can be more selectively chosen based on the PCR content of the packaging. Companies that adapt their packaging to the requirements early on can gain a competitive advantage.
The Labeling Industry Must Proactively Adapt
Higher sustainability of products and packaging is already a competitive advantage. More environmentally friendly products will not only become a legal requirement but will also be preferred by consumers in both B2B and B2C markets. Label materials and adhesives must be adapted accordingly.
Robos-labels is already in exchange with material manufacturers and can provide professional advice on sustainability in labeling and marking. We are confident we will find the right individual solution for your application.
